User Interface UI
User Interface (UI) or Graphical User Interface (GUI) as its also commonly referred to is about ensuring the best possible interaction between the user and the mobile, tablet or website (well within our area of expertise anyway).
It’s ensuring that a button or a menu is in the correct place, that a user doesn’t have to spend time looking for it, it should just naturally be in-line-of sight and obvious.
Application and website layouts are also key to how the user will navigate the interface, using columns and rows and how this scales up and down depending on screen sizes and devices are all key to creating a successful user experience and User Interface.