Motion Graphics and Animations
Although our designs are clean, simple and based on what the client brief is, we like to polish the user experience with additional finishing touches to help the users engage with the site by adding small motions to icons, animations to images and create pages that are smoothly delivered to the end users device.
We tend to use motion within the typography that we create, to keep the user's attention on the Call to Action (CTA) we want them to see. Animations are used on block content areas or images, usually, onload of the page to immerse the user in the page.
Our team no exactly how much and how little to use, over animating content blocks and images on a page can become distracting and ultimately take away from the user experience so a fine touch of subtlety is required.