Marketo - Marketing Automation
Originally introduced into Juicy Media by BAE Systems as there preferred CRM option, we had to ensure that any new users and or returning users data were captured and entered into Marketo.
Very much a new breed of CRM with connectivity into emails, PPC, landing pages, social media, mobile, web, marketing analytics and Content AI.
A very sophisticated SaaS, cloud-based system that can be tailored to it any size of business. We have now since worked with Marketo on various projects from large system critical deployments to SME's. Many of the features for Marketo are and can be bought as and when required via it's SaaS model.