CELEBRATING THE WINDRUSH GENERATION
WEB DESIGN
Clients
UK GOV
Department of Levelling Up, Housing and Communities
Locations
Media City UK
London
Services
User experience
User interface
THE SITUATION
The NATIONAL WINDRUSH MONUMENT
The National Windrush Monument, created by Basil Watson, pays tribute to the dreams, ambition and resilience of the Windrush pioneers who arrived in Britain after the Second World War and the generations that followed over the years. The design is based in Waterloo Station and stands as a testament to those who landed in Britain to help rebuild the country, as well as to lay a foundation for their families and their future, influencing and contributing to every aspect of British society.
THE PROBLEM
Windrush solely became associated with the ‘scandal’ versus the incredible individuals who travelled to the UK, and their descendants who have directly contributed to making the UK a better country.
SOLUTION
A new statue with accompanying QR Codes to easily learn more about the Windrush Generation, the National Windrush Monument, and how Windrush Day is celebrated across the country.
RESULTS
The associated website provides more detail into why the monument was created and what the statue design represents. It is used by schools, colleges, the british caribbean community and the wider population.
Visit The Windrush Monument Website
Goals
- To enrich the experience of those visiting the monument
- For visitors to learn more about why the monument exists and the thought behind the design
- For the site to be used as an educational tool for Windrush
- To support our goal of making sure the benefits of the monument translate beyond London.
Accessible for all ages and backgrounds - Suitable for those who know nothing about Windrush, but also be interesting for those directly impacted
- An accurate, reliable depiction of the Windrush story
- High quality visuals as this will be linked to the monument which will be very visually pleasing
target audience
A successful user experience (UX) design for the Windrush Monument website relies on identifying and understanding its target audience.
The significance of finding our Target Audience:
- Relevance and Relatability: Knowing the target audience ensures the creation of relevant and relatable content. For the Windrush Monument website, this includes historical context, personal stories, and multimedia resources that resonate with users such as descendants, historians, and the general public.
- Accessibility and Usability: Understanding the audience’s diverse needs allows the design team to prioritize accessibility and usability, ensuring seamless interaction with the website for users of varying age groups, backgrounds, and abilities.
- Increased Engagement and Satisfaction: By catering to the preferences and expectations of the target audience, the website can foster higher user satisfaction and engagement, ultimately promoting awareness and support for the Windrush Monument.
 monument visitors |  schools / colleges |  The British Caribbean community |  wider population | |
|---|---|---|---|---|
SITUATION | Most likely passing through Waterloo Station | Either a school trip, or visiting the website for their coursework | Purposeful visit / Planned event | Visiting the website on their own terms |
CHALLENGES | Finding a way to provide comprehensive information about the monument and its importance. | Keeping their attention, providing material that is interesting and relevant. | Finding a way to make their stories and contributions more visible. | Making the material accessible and engaging to a wide range of people. |
GOALS | To provide an interactive and engaging platform that educates monument visitors on the Windrush monument and its importance to British history. | To provide a comprehensive overview of the Windrush monument and its importance to British history. | To provide a platform for the British Caribbean community to share their stories and be recognized for their contributions. | To provide an educational and engaging platform that educates the wider population on the Windrush monument and its importance to British history. |
OBJECTIONS | Lack of information about the monument and its history. | Lack of interest in the topic, difficulty understanding the material. | Feeling of being underrepresented in British history. | Lack of knowledge about the Windrush monument and its importance. |
VALUES | Respect for the monument, appreciation for its significance. | Education, learning, understanding of history. | Pride in their culture and heritage, recognition of their contributions to British history. | Understanding of British history, appreciation for diversity and inclusion. |
EMPATHY MAPS
MONUMENT VISITORS
says
“What is this monument about?”
“Why is this here?”
does
Looks for more information
Asks Questions
thinks
They don’t know the history and significance of the monument.
feels
Curiosity
Awe
Confusion
SCHOOLS / COLLEGES
says
“This is boring”
“I don’t understand this””
“What does this have to do with me?”
does
Lose focus, get distracted, disengage.
thinks
History is irrelevant and uninteresting.
feels
Frustration
Confusion
Boredom
THE BRITISH CARRIBEAN COMMUNITY
says
“Our stories are not being heard.”
“We are not being represented.”
does
Seek out platforms to share their stories and be heard.
thinks
They are not being given the recognition they deserve.
feels
Anger
Frustration
Pride
disappointment
WIDER POPULATION
says
“I don’t know much about this.”
“What is the Windrush monument?”
does
Research and look for more information.
thinks
They don’t understand the importance of the Windrush monument.
feels
Confusion
Curiosity
Uncertainty
USER FLOW SCENARIOS
KEY TAKEAWAYS
Mobile Friendly / Accessible
At least half of our users are likely to be using QR codes from a mobile device.
Interactive
Video and interactive elements help hold the interests of users who don’t want to read larger blocks of text.
Simple and Direct
Three pages categorise all there is to know about the Windrush Monument, the history, and scheme.
But at the end of the day…
Thiis website is about celebrating the Windrush generation! It’s important the content does nothing to distract from this.
Visuals
