Better Retailing
Better Retailing faced challenges with outdated branding and a website that didn’t align with its mission, leading to decreased engagement and customer satisfaction.
Through a comprehensive rebranding initiative, including a new logo and website, Better Retailing achieved a modern, industry-leading image. Explore our case study to witness how Better Retailing successfully revitalised its brand identity.
Overview
Optimization of workflow processes, contributing to revenue growth by improving operational efficiency, resource utilization, and overall productivity for businesses.
Better Retailing faced challenges with outdated branding and a website that didn’t align with its mission, leading to decreased engagement and customer satisfaction.
Through a comprehensive rebranding initiative, including a new logo and website, Better Retailing achieved a modern, industry-leading image. Explore our case study to witness how Better Retailing successfully revitalised its brand identity.
Problem
Better Retailing’s outdated brand identity and website fail to align with their current values and mission, causing a negative user experience, diminishing customer satisfaction, and leaving them lagging behind competitors.
The main problem with the old brand identity and website is that they didn’t reflect the current values and mission of Better Retailing.
Having an outdated website is detrimental to Better Retailing as it creates a negative user experience, resulting in confusion, frustration, and ultimately a lack of satisfaction. Poor user experience can lead to decreased engagement and conversions, decreased customer loyalty, and decreased customer satisfaction. It can also result in lost revenue and customers. These missed opportunities lead to them looking unprofessional and falling behind their numerous competitors.
Solution
Revitalise Better Retailing by rebranding with a modern logo, website, and marketing materials that embody the current mission and values, enhancing appeal and differentiating from competitors.
The solution to these problems are to rebrand Better Retailing with a new logo, website, and marketing materials that reflect the current mission and values of the brand.
This would give the company a fresh, modern look that would be more attractive to customers and help them stand out from the competition. The new website would also be mobile-friendly, so that customers can access it from any device.
Results
Better Retailing’s revamped website enhances user navigation, projects a contemporary brand image, fosters increased customer interaction, elevates membership, and positions the company as an industry leader.
It is now much easier for users to find what they’re looking for across the website and members are presented with an up to date impression of the brand BR wants to portray.
In addition, the new branding creates more opportunities for customers to interact with the brand and has already increased the customer base by almost half of its previous membership count. The new branding also helped Better Retailing stand out as an industry leader from its competitors and materials have cohesive guidelines across the business.
