Transforming Cyber Solutions
A Strategic Digital Evolution for Enhanced Security and Brand Cohesion
Clients
BAE Systems
Locations
Manchester
Services
Web Development
Hosting
The Situation
BAE Systems Applied Intelligence, formerly known as Detica, is a globally recognised provider of cyber security and intelligence solutions. Before being acquired by BAE Systems, Detica sought to modernise its digital presence to align with industry standards and appeal to potential buyers. The project required ultra-secure hosting, seamless content management, and a modern, cohesive website redesign within a tight timeframe. The transition needed to ensure that their digital assets reflected their reputation for innovation and security.
Problem
The existing Detica website was outdated, lacked cohesive branding, and had significant content management issues. Security was paramount, as the organisation catered to high-profile clients in government and business sectors. Additionally, the imminent acquisition by BAE Systems demanded a rapid transformation to support a successful sale. Challenges included organising fragmented content, creating ultra-secure hosting infrastructure, and providing a scalable solution for long-term sustainability.
Solution
Juicy Media undertook a comprehensive overhaul of Detica’s website, focusing on secure hosting architecture supported by advanced firewalls and bi-weekly testing. We modernised the site design to align with BAE Systems’ branding and restructured the content for improved navigation and user experience. Our team also integrated Detica’s data into Marketo, their CRM system, to enhance automated marketing capabilities. During the transition to BAE Systems Applied Intelligence, we decommissioned the old domain and facilitated seamless redirects while training the client’s global technical team.
Results
The project was a success, resulting in a modern, secure, and cohesive digital presence for Detica, supporting its acquisition by BAE Systems. The ultra-secure hosting architecture ensured 99.99% uptime, reinforcing trust among high-profile clients. The redesigned website enhanced user experience and branding alignment, while the integrated CRM system improved marketing efficiency. Juicy Media’s ongoing technical support strengthened the partnership, ensuring the sustainability and scalability of their digital platforms.
Visit The BAE Systems Website
Goals
- Modernise the Website Design – Detica needed a visually appealing and user-friendly website that aligned with BAE Systems’ branding while showcasing its innovative capabilities.
- Ensure Ultra-Secure Hosting – As a provider of cybersecurity solutions, it was critical to implement a hosting architecture that met the highest industry standards for security and reliability.
- Streamline Content Management – The project aimed to organise and restructure website content to improve navigation and user experience while ensuring seamless integration with advanced marketing tools like Marketo.
- Support a Smooth Transition – A critical goal was to manage the technical aspects of transitioning from Detica to BAE Systems Applied Intelligence, including decommissioning the old domain and providing training for the global technical team.
- Enable Scalability for Growth – The new platform needed to be scalable, ensuring that it could support future updates, additional functionality, and the evolving needs of BAE Systems Applied Intelligence.
Target audience
A successful UX/UI design and digital strategy for BAE Systems Applied Intelligence hinges on a thorough understanding of its global and diverse audience.
Understanding Our Audience: A Strategic Foundation
- Meeting the Needs of a Complex Audience: A deep understanding of BAE Systems Applied Intelligence’s multifaceted audience was pivotal to the project’s success. Key user groups include government agencies requiring robust cybersecurity solutions, multinational corporations managing sensitive data, and internal stakeholders overseeing technological infrastructures. By addressing these varied needs, the platform ensures that critical information and tools are accessible, empowering users to make timely and informed decisions.
- Streamlining the Digital Experience: Recognising the preferences and expectations of BAE Systems’ audience allowed us to craft a seamless and user-friendly digital experience. Enhanced navigation, intuitive content layout, and scalable functionality ensure that users—from IT professionals to executive decision-makers—can efficiently access resources, monitor operations, and engage with the brand across devices.
- Communicating Security and Trust: Insights into BAE Systems’ audience informed a communication strategy centred on authority, reliability, and innovation. Tailored messaging highlights the company’s advanced technological capabilities and unwavering commitment to security. Comprehensive and clear content ensures users feel confident in BAE Systems as a trusted partner in cybersecurity and intelligence solutions.
- Fostering Growth and Collaboration: By addressing the unique challenges faced by BAE Systems’ diverse audience, the platform positions the organisation for sustained growth and deeper collaboration. The redesigned platform not only strengthens relationships with existing partners but also attracts new opportunities by showcasing BAE Systems’ cutting-edge expertise and leadership in the cybersecurity sector.
 Government Agencies |  Multinational Corporations |  Internal IT Teams |  Executive Stakeholders | |
|---|---|---|---|---|
Situation | Depend on BAE Systems for cybersecurity and national security solutions. | Manage sensitive corporate data and intellectual property across global operations. | Oversee the technical infrastructure and support for Applied Intelligence systems. | Make high-level decisions regarding investments in technology and cybersecurity. |
Challenges | Complex regulatory requirements and rapidly evolving cyber threats. | Mitigating risks of data breaches while ensuring operational efficiency. | Balancing daily operations with implementation of complex new systems. | Aligning technological investments with organisational objectives and ROI. |
Goals | Ensure robust cybersecurity and compliance with national and international regulations. | Implement secure and efficient systems to protect data and streamline business processes. | Achieve operational excellence while seamlessly integrating new tools and technologies. | Ensure the platform aligns with strategic goals and demonstrates measurable impact. |
Objections | Concern over the scalability and adaptability of new digital solutions. | Fear of operational disruptions during integration or updates. | Concern about increased workload or insufficient training for new systems. | Skepticism about the cost-effectiveness and tangible benefits of the new platform. |
Values | Prioritise security, reliability, and alignment with legal frameworks. | Focus on innovation, data integrity, and maintaining business continuity. | Value ease of use, scalability, and detailed support during implementation. | Prioritise strategic alignment, innovation, and long-term value creation. |
Empathy Maps
Government Agencies
says
“We need solutions that protect national interests and comply with stringent regulations.”
does
Conducts regular audits and compliance checks on implemented systems.
thinks
“Are these systems adaptable to emerging threats and future regulations?”
feels
Concerned about safeguarding sensitive information against sophisticated cyber threats.
Multinational Corporations
says
“Our priority is safeguarding intellectual property while maintaining operational efficiency.”
does
Implements policies to secure sensitive corporate data across global offices.
thinks
“Will these solutions scale with our expanding operations and evolving needs?”
feels
Anxious about potential vulnerabilities in data protection and workflow disruptions.
Internal IT Teams
says
“We need clear documentation and training to manage these systems effectively.”
does
Actively monitors and troubleshoots the organisation’s digital infrastructure.
thinks
“Are we equipped to handle the complexity of these new technologies?”
feels
Stressed about balancing daily responsibilities with the demands of new integrations.
Executive Stakeholders
says
“How does this investment align with our long-term strategic objectives?”
does
Reviews proposals and tracks ROI metrics for technology implementations.
thinks
“Is this a cost-effective way to secure our operations and drive growth?”
feels
Pressured to justify expenditures while maintaining organisational competitiveness.
Key Takeaways
Delivering cutting-edge solutions for a high-stakes project like BAE Systems requires strategic planning, technical expertise, and a commitment to collaboration. This partnership has highlighted essential lessons and outcomes, ensuring the success of complex digital transformation initiatives.
Strategic Alignment Drives Success
By aligning our efforts with BAE Systems’ overarching goals—security, scalability, and operational efficiency—we delivered solutions that seamlessly integrated with their business strategy. This approach underscores the importance of understanding and prioritising client objectives in every phase of a project.
Collaboration Overcomes Complexity
The scale and scope of BAE Systems’ needs required a highly collaborative approach. Regular communication and active engagement with stakeholders ensured that technical challenges were addressed swiftly and that all parties were aligned toward common goals.
Technical Excellence is Non-Negotiable
In projects involving sensitive information and high-security requirements, technical rigour is paramount. Our use of ultra-secure hosting architectures and robust content management systems exemplifies the critical role of cutting-edge technology in achieving project objectives.
Long-Term Support Enhances Value
Our commitment to ongoing technical support and training ensured BAE Systems’ smooth transition to new systems and processes. This reinforces the value of maintaining long-term partnerships to provide stability and foster continuous improvement.